{"id":676,"date":"2024-04-25T15:01:24","date_gmt":"2024-04-25T13:01:24","guid":{"rendered":"http:\/\/yz-mediendesign-local.local\/?page_id=676"},"modified":"2026-09-07T15:37:08","modified_gmt":"2026-09-07T13:37:08","slug":"about-me","status":"publish","type":"page","link":"https:\/\/yz-design.de\/en\/ueber-mich\/","title":{"rendered":"About Me"},"content":{"rendered":"
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About Me<\/p>\n\t\t\t\t

Yumeng<\/span> Zhang<\/strong><\/h1>\n\t\t\t\t

Design, communication &
creative technology.<\/p>\n\t\t\t\t

I develop visual identities, content design and modern digital workflows that strengthen brands, tell stories and deliver measurable results.<\/p>\n\n\t\t\t\t\n\t\t\t\t

Work Together<\/a><\/div>
Explore Services<\/a><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t\n\t\t\t\t

\u25c7<\/p>

Strategic
by design<\/p><\/div>

\u2318<\/p>

Creative
in execution<\/p><\/div>

\u2726<\/p>

Technology
made simple<\/p><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t

<\/span>Open-minded. Curious. Goal-oriented.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t

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<\/i><\/i><\/i><\/span><\/div>\n\t\t\t\t\n\t\t\t\t
\"Yumeng<\/figure>\n\t\t\t\t\n\t\t\t\t

<\/span>Design meets what\u2019s next.<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<\/div>\n\t\t\n\t<\/section>\n\t\n\n\t\n\t

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Hello<\/span>\u4f60\u597d<\/span><\/div>\n\t\t\n\n\t\t\n\t\t
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Perspective<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

Two cultures.<\/span>
One perspective.<\/strong><\/h2>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

I was born and raised in China and now live in Zwickau, Saxony<\/strong>.<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

Moving between different languages, cultures and visual worlds has deeply shaped the way I think about communication. It has shown me how differently messages can be interpreted \u2014 and how important it is to look at design from more than one perspective.<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

This openness shapes my work today: curious, detail-oriented and always focused on the bigger picture.<\/p>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\n\t\t\t\t\n\t\t\t\t

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UNDERSTANDING<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

Design meets<\/span>
communication.<\/strong><\/h2>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

In my professional work, I focus extensively on public relations, social media, sustainability, and research & development<\/strong>. This means I don\u2019t see design in isolation, but as part of modern corporate communication.<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

For me, strategy, content and design always go hand in hand.<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t\n\t\t\t\t\t

This perspective helps me go beyond creating individual graphics. I develop visual solutions that fit the company, the audience and the specific communication challenge.<\/p>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<\/div>\n\t\t\n\t<\/section>\n\t\n\n\t\n\t

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MY DESIGN APPROACH<\/p>\n\t\t\t\t

What does design mean to me?<\/strong><\/h2>\n\t\t\t\t

Design makes ideas visible.<\/strong><\/p>\n\t\t\t\t

For me, design is the connection between content and perception. It makes complex information easier to understand, gives brands a distinct character and ensures that messages are not only seen, but understood.<\/p>\n\t\t\t\t

I prefer clear, modern design that deliberately leaves out anything unnecessary.<\/p>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t

Good design doesn\u2019t have to be loud to stand out.<\/strong><\/p><\/blockquote>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/section>\n\t\n\n\t\n\t

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Client Feedback<\/p>\n\t\t\t

Collaboration that
stands out.<\/strong><\/h2>\n\t\t\t

Selected feedback from real client projects. Names and project-specific details have been anonymized to protect privacy.<\/p>\n\n\t\t\t\n\t\t\t

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\u2605\u2605\u2605\u2605\u2605<\/p>

\u201cThe collaboration was professional and very pleasant throughout. We were particularly impressed by the clear communication, the structured approach, and the reliable execution. Requests and changes were quickly addressed and implemented with precision.\u201d<\/p>Client Feedback \u00b7 Social Media Design<\/cite><\/blockquote>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

\u2605\u2605\u2605\u2605\u2605<\/p>

\u201cThe results have consistently exceeded our expectations. Working with them is straightforward and reliable, and every project is carried out with great care and a keen understanding of our needs.\u201d<\/p>Client Feedback \u00b7 Long-Term Partnership<\/cite><\/blockquote>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t

\u2605\u2605\u2605\u2605\u2605<\/p>

\u201cFrom design to communication, the entire process was handled professionally and went off without a hitch. The quality was outstanding, the turnaround was fast, and even detailed requests for changes were accommodated at every step.\u201d<\/p>Client Feedback \u00b7 Graphic & Print Design<\/cite><\/blockquote>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t

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View More Client Feedback \u2197<\/span><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/section>\n\t\n\n\t\n\t
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Next Step<\/p>

Ready to start
a project together?<\/strong><\/h2><\/div>\n\t\t\t\n\t\t\t\n\t\t\t

Already have a specific idea, or want to explore how your project could take shape?<\/p>

Tell me about it!<\/p>\n\t\t\t\t\n\t\t\t\t

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Start a Project \u2192<\/span><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/section>\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"

\u4f60\u597d \u00dcber mich Yumeng Zhang Design, Kommunikation undkreative Technologie. Ich entwickle visuelle Identit\u00e4t, Content Design und moderne digitale Workflows, die Marken st\u00e4rken, Geschichten erz\u00e4hlen und messbare Ergebnisse liefern. \u25c7 Strategischdurchdacht \u2318 Kreativumgesetzt \u2726 Technologischvereinfacht Offen. Neugierig. Zielgerichtet. Design trifft Zukunft. Hallo\u4f60\u597d Perspektive Zwei Kulturen.Eine Perspektive. Ich bin in China geboren und aufgewachsen und lebe heute […]<\/p>\n","protected":false},"author":2,"featured_media":3141,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-676","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages\/676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/comments?post=676"}],"version-history":[{"count":23,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages\/676\/revisions"}],"predecessor-version":[{"id":3088,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages\/676\/revisions\/3088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/media\/3141"}],"wp:attachment":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/media?parent=676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}