{"id":1197,"date":"2024-05-20T07:55:50","date_gmt":"2024-05-20T05:55:50","guid":{"rendered":"http:\/\/yz-mediendesign-local.local\/?page_id=1197"},"modified":"2026-09-07T15:37:05","modified_gmt":"2026-09-07T13:37:05","slug":"privacy","status":"publish","type":"page","link":"https:\/\/yz-design.de\/en\/datenschutz\/","title":{"rendered":"Privacy"},"content":{"rendered":"<style data-wp-block-html=\"css\">\n.yz-datenschutz address {\n    font-style: normal;\n    line-height: 1.65;\n    margin-bottom: 1.5rem;\n}\n<\/style>\n\n<div class=\"yz-datenschutz\">\n\n  <h1>Privacy Policy<\/h1>\n\n\n  <section id=\"verantwortlicher\">\n    <h2>1. Data Controller<\/h2>\n\n    <p>\n      The controller within the meaning of the General Data Protection Regulation (GDPR)\nand other data protection laws is:\n    <\/p>\n\n    <address>\n      Yumeng Zhang<br>\n      YZ Mediendesign<br>\n      Hermannstra\u00dfe 14<br>\n      08064 Zwickau<br>\n      Germany<br><br>\n\n      Phone:\n      <a href=\"tel:+4937528572002\">+49 375 28572002<\/a><br>\n\n      Email:\n      <a href=\"mailto:info@yz-design.de\">info@yz-design.de<\/a><br>\n\n      Website:\n      <a href=\"https:\/\/yz-design.de\/en\/\">https:\/\/yz-design.de<\/a>\n    <\/address>\n  <\/section>\n\n\n  <section id=\"allgemeine-hinweise\">\n    <h2>2. General Information on Data Processing<\/h2>\n\n    <p>\n      Personal data refers to any information relating to an\nidentified or identifiable natural person.\n      We process personal data only to the extent necessary to\n provide a fully functional website, to handle\n inquiries, to provide our services, or to comply with\n legal obligations, or where appropriate\n consent has been given.\n    <\/p>\n\n    <p>\n      The following sections explain what personal data is processed, for what purpose\nthe processing takes place, and on what legal basis it is based.\n    <\/p>\n\n    <p>\n      The legal bases include, in particular, Article 6(1)(a) of the GDPR\nin the case of consent, Article 6(1)(b) of the GDPR in the case of contractual\n      or pre-contractual measures, Article 6(1)(c) of the GDPR for\nlegal obligations, and Article 6(1)(f) of the GDPR for\nlegitimate interests.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"hosting\">\n    <h2>3. Hosting<\/h2>\n\n    <p>\n      This website is hosted by the following provider:\n    <\/p>\n\n    <p>\n      HOSTINGER operations, UAB<br>\n      34 \u0160vitrigailos St.<br>\n      LT-03230 Vilnius<br>\n      Lithuania\n    <\/p>\n\n    <p>\n      When you visit our website, the hosting provider\nprocesses technical access data. This may include, in particular, the IP address,\nthe date and time of access, the page or file accessed,\nthe amount of data transferred, the browser type and version, the operating system,\nthe referrer URL, and other technical information.\n    <\/p>\n\n    <p>\n      Data processing is carried out, in particular, to ensure the secure, stable, and\ntechnically error-free operation of the website, based on\nArticle 6(1)(f) of the GDPR. Our legitimate interest lies in\nthe secure and reliable operation of our website.\n    <\/p>\n\n    <p>\n      To the extent that Hostinger processes personal data on our behalf,\nsuch processing is based on a data processing agreement\npursuant to Article 28 of the GDPR.\n    <\/p>\n\n    <p>\n      For more information, see the\n      <a href=\"https:\/\/www.hostinger.com\/de\/legal\/datenschutz-bestimmungen\" rel=\"noopener noreferrer\" target=\"_blank\">\n        Hostinger Privacy Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"cloudflare\">\n    <h2>4. Cloudflare<\/h2>\n\n    <p>\n      To improve the security, availability, and performance of our\nwebsite, we use services provided by:\n    <\/p>\n\n    <p>\n      Cloudflare, Inc.<br>\n      101 Townsend Street<br>\n      San Francisco, CA 94107<br>\n      United States\n    <\/p>\n\n    <p>\n      Among other things, Cloudflare provides a Content Delivery Network (CDN)\nand security features. This means that\ndata traffic between your browser and our website can be routed through\nCloudflare's infrastructure.\n    <\/p>\n\n    <p>\n      In particular, your IP address and technical\ninformation regarding your access, your browser, your device, and the\ncontent you view may be processed. The purpose of this processing is\nprimarily to ensure the secure and fast delivery of the website\nand to detect and prevent unauthorized access and attacks.\n    <\/p>\n\n    <p>\n      Data processing is based on Article 6(1)(f) of the GDPR.\nOur legitimate interest lies in the secure, reliable, and\nhigh-performance operation of our website.\n    <\/p>\n\n    <p>\n      To the extent that Cloudflare processes personal data on our behalf,\nthis is done on the basis of a data processing agreement\npursuant to Article 28 of the GDPR.\n    <\/p>\n\n    <p>\n      Personal data may also be processed in the United States.\nCloudflare is certified under the EU-U.S. Data Privacy Framework.\nFor such international data transfers,\nCloudflare also uses the Standard Contractual Clauses\napproved by the European Commission.\n    <\/p>\n\n    <p>\n      For more information, see the\n      <a href=\"https:\/\/www.cloudflare.com\/privacypolicy\/\" rel=\"noopener noreferrer\" target=\"_blank\">\n        Cloudflare Privacy Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"ssl-tls\">\n    <h2>5. SSL or TLS Encryption<\/h2>\n\n    <p>\n      For security reasons and to protect the\n transmission of confidential information, this website uses SSL or TLS encryption.\n    <\/p>\n\n    <p>\n      One way to recognize an encrypted connection is that\nthe address bar of your browser displays \u201ehttps:\/\/.\u201c\nWhen encryption is enabled, the data transmitted between your browser\nand our website cannot be easily intercepted by\nthird parties.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"cookies\">\n    <h2>6. Cookies and Similar Technologies<\/h2>\n\n    <p>\n      Our website uses cookies and similar technologies.\nThis may involve storing information on your device or\nreading information that is already stored there.\n    <\/p>\n\n    <p>\n      To the extent that the storage of information or access to information already\nstored is absolutely necessary for the provision of a digital service that you\nhave expressly requested,\nthis is done in accordance with Section 25(2) of the TDDDG without prior consent.\n    <\/p>\n\n    <p>\n      For cookies or similar\ntechnologies that are not strictly necessary, we obtain your consent prior to their use in accordance with\nSection 25(1) of the TDDDG. To the extent that personal data\nis processed in this context, such processing is based on\nArticle 6(1)(a) of the GDPR.\n    <\/p>\n\n    <p>\n      You can change or revoke any consent you have given at any time, effective for the\nfuture, through the cookie settings on our website or\nby revoking it.\n    <\/p>\n\n    <p>\n      For an overview of the cookies and similar\ntechnologies currently in use, please see our\n      <a href=\"\/en\/cookies\/\">\n        Cookie Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"cookiebot\">\n    <h2>7. Cookiebot Consent Management Platform<\/h2>\n\n    <p>\n      We use Cookiebot CMP to manage and document your consent to cookies\nand similar technologies.\nThe provider is:\n    <\/p>\n\n    <p>\n      Usercentrics A\/S<br>\n      39 Havnegade<br>\n      1058 Copenhagen<br>\n      Denmark\n    <\/p>\n\n    <p>\n      Cookiebot allows us to obtain,\nstore, and document your consent, as well as to manage non-essential services\naccording to your selections.\n    <\/p>\n\n    <p>\n      When loading the consent banner, Cookiebot processes, in particular,\nthe URL of the website being accessed, the browser language, the user agent, and\nthe IP address. According to the provider, this information is\n used exclusively to ensure the consent banner is displayed correctly and\n to determine the applicable geographic or legal region,\n and is not stored after this processing is complete.\n    <\/p>\n\n    <p>\n      Once you have made a selection, Cookiebot\nprocesses, in particular, the website URL, the user agent, and the\nconsent status you selected. Cookiebot also generates a\nconsent ID and stores it along with your consent status\nin order to document and verify your decision.\n    <\/p>\n\n    <p>\n      The processing of your\nconsent decision for administrative and documentation purposes is carried out, in particular, to fulfill\n      data protection-related documentation and accountability obligations pursuant to\nArticle 6(1)(c) of the GDPR in conjunction with Article 5(2) and\nArticle 7(1) of the GDPR.\n    <\/p>\n\n    <p>\n      To the extent that Cookiebot stores or\nreads information on your device that is technically necessary\nfor storing and managing your\nconsent decision, this is done\nin accordance with Section 25(2) of the TDDDG.\n    <\/p>\n\n    <p>\n      According to Usercentrics, end-user data related\nto consent management is routinely deleted after 12 months.\n    <\/p>\n\n    <p>\n      To the extent that Usercentrics processes personal data on our behalf,\nthis is done on the basis of a data processing agreement\npursuant to Article 28 of the GDPR.\n    <\/p>\n\n    <p>\n      You can review, change, or revoke your preferences at any time via the cookie settings on our\nwebsite, effective for the future.\n    <\/p>\n\n    <p>\n      For more information, see the\n      <a href=\"https:\/\/www.cookiebot.com\/de\/privacy-policy\/\" rel=\"noopener noreferrer\" target=\"_blank\">\n        Cookiebot Privacy Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"google-tag-manager\">\n    <h2>8. Google Tag Manager<\/h2>\n\n    <p>\n      We use Google Tag Manager to manage website tags.\nThe provider for users in the European Economic Area is:\n    <\/p>\n\n    <p>\n      Google Ireland Limited<br>\n      Gordon House<br>\n      Barrow Street<br>\n      Dublin 4<br>\n      Ireland\n    <\/p>\n\n    <p>\n      Google Tag Manager allows us to centrally integrate and control the\nservices used on our website. For example, Tag Manager\ncan be used to manage analytics services such as Google Analytics\n.\n    <\/p>\n\n    <p>\n      Google Tag Manager is integrated into our consent management\nsystem. Non-essential services and tags are controlled in accordance\nwith the consent decision you have made.\n    <\/p>\n\n    <p>\n      To the extent that personal data is processed in this context,\nthe legal basis depends on the specific service integrated via Google Tag Manager.\nServices that require consent\nto be used will only be used in accordance with the consent you have provided.\n    <\/p>\n\n    <p>\n      As part of the service provision, data may also be processed by Google LLC in the\nU.S. Google LLC is certified under the EU-U.S. Data Privacy\nFramework.\n    <\/p>\n\n    <p>\n      For more information, see the\n      <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">\n        Google Privacy Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"google-analytics\">\n    <h2>9. Google Analytics 4<\/h2>\n\n    <p>\n      Provided you have given your consent, we use Google Analytics 4\nto analyze website usage statistics.\n    <\/p>\n\n    <p>\n      The provider for users in the European Economic Area is:\n    <\/p>\n\n    <p>\n      Google Ireland Limited<br>\n      Gordon House<br>\n      Barrow Street<br>\n      Dublin 4<br>\n      Ireland\n    <\/p>\n\n    <p>\n      Google Analytics allows us to understand how visitors use our\nwebsite. In particular, this may involve processing information about\npages viewed, the time and duration of page views,\ninteractions with the website, clicks, technical information\nabout the browser and device, the approximate geographic region, and\ninformation about the origin of a website visit.\n    <\/p>\n\n    <p>\n      For users in the European Union or the European\nEconomic Area, Google states that it uses the IP address\nexclusively to determine an approximate geographic region.\nThe IP address is discarded before the data is logged\nor stored in Google Analytics.\n    <\/p>\n\n    <p>\n      Google Analytics is activated on our website only after you have\ngiven your consent. The processing is based on\nyour consent pursuant to Article 6(1)(a) of the GDPR and,\nto the extent that information is stored on or read from your device\n      , in accordance with Section 25(1) of the TDDDG.\n    <\/p>\n\n    <!--\n            WICHTIG:\n            Diesen Absatz nur so ver\u00f6ffentlichen, wenn die Datenaufbewahrung\n            in der verwendeten GA4-Property tats\u00e4chlich auf 2 Monate\n            eingestellt wurde.\n        -->\n\n    <p>\n      The retention period for user-related data in our\nGoogle Analytics property is 2 months.\n    <\/p>\n\n    <p>\n      As part of the data processing, data may also be processed by Google LLC in the\n United States. Google LLC is certified under the EU-U.S. Data Privacy\n Framework.\n    <\/p>\n\n    <p>\n      You can change or withdraw your consent at any time via the cookie settings\non our website, effective for the future.\n    <\/p>\n\n    <p>\n      For more information, see the\n      <a href=\"https:\/\/policies.google.com\/privacy?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">\n        Google Privacy Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"kontaktformular\">\n    <h2>10. Contact Form<\/h2>\n\n    <p>\n      If you contact us via the contact form, we will process\nthe information you provide in order to handle your inquiry.\nThis may include, in particular, your name, your email address, and the\ncontent of your message.\n    <\/p>\n\n    <p>\n      If your inquiry relates to an existing contract\nor is intended to facilitate precontractual measures,\nthe processing is based on Article 6(1)(b) of the GDPR.\n    <\/p>\n\n    <p>\n      In all other cases, processing is based on\nour legitimate interest in the proper and efficient\nhandling of incoming inquiries in accordance with Article 6(1)(f) of the GDPR.\n    <\/p>\n\n    <p>\n      The data submitted via the contact form will be deleted\nas soon as your inquiry has been fully processed and there are no\nstatutory retention requirements, contractual claims, or\nother legal grounds requiring further storage.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"flamingo\">\n    <h2>11. Storing Contact Requests with Flamingo<\/h2>\n\n    <p>\n      To reliably manage inquiries received through our\ncontact form, we use\nthe Flamingo plugin on our WordPress website.\n    <\/p>\n\n    <p>\n      As a result, the data submitted via the contact form may be\nstored in our website's database. This includes,\nin particular, the information you provided in the contact form and\nthe content of your message.\n    <\/p>\n\n    <p>\n      The data is stored for the purpose of processing and documenting incoming\ninquiries. The legal basis corresponds to the respective legal basis\nfor establishing contact, specifically Article 6(1)(b) of the GDPR for\ncontract-related or pre-contractual inquiries, or\nArticle 6(1)(f) of the GDPR for other inquiries.\n    <\/p>\n\n    <p>\n      The stored data will be deleted as soon as it is no longer needed for processing\nand documenting your inquiry, and provided that no\nstatutory retention requirements or other legal grounds\nprevent its deletion.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"brevo\">\n    <h2>12. Sending Emails via Brevo<\/h2>\n\n    <p>\n      To ensure reliable delivery of emails from our website, we use\nBrevo. The provider is:\n    <\/p>\n\n    <p>\n      Sendinblue SAS (Brevo)<br>\n      9\u201317 Salneuve Street<br>\n      75017 Paris<br>\n      France\n    <\/p>\n\n    <p>\n      Brevo is used primarily for the technical sending of emails\nrelated to inquiries submitted through our website\n.\n    <\/p>\n\n    <p>\n      In particular, the following information required for sending the message\n\u2014email address, name, message content, and technical sending and\ndelivery information\u2014may be processed.\n    <\/p>\n\n    <p>\n      If the communication relates to an existing or intended\n contractual relationship, the processing is based on\n Article 6(1)(b) of the GDPR. In all other cases,\nthe processing is based on our legitimate interest in\nsecure and reliable communication pursuant to\nArticle 6(1)(f) of the GDPR.\n    <\/p>\n\n    <p>\n      To the extent that Brevo processes personal data on our behalf,\nthis is done on the basis of a data processing agreement\npursuant to Article 28 of the GDPR.\n    <\/p>\n\n    <p>\n      For more information, see the\n      <a href=\"https:\/\/www.brevo.com\/de\/legal\/privacypolicy\/\" rel=\"noopener noreferrer\" target=\"_blank\">\n        Brevo's Privacy Policy\n      <\/a>.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"kontaktaufnahme\">\n    <h2>13. Contact via Email or Phone<\/h2>\n\n    <p>\n      If you contact us by email or phone, we will process\nthe personal data you provide in connection with your inquiry in order to\naddress your request.\n    <\/p>\n\n    <p>\n      If your inquiry relates to a contract or to\nprecontractual measures, the processing is based on\nArticle 6(1)(b) of the GDPR.\n    <\/p>\n\n    <p>\n      In other cases, processing is based on our\nlegitimate interest in effectively handling incoming\ninquiries in accordance with Article 6(1)(f) of the GDPR.\n    <\/p>\n\n    <p>\n      The data will be deleted as soon as your request has been fully processed\nand there are no statutory retention requirements, contractual\nclaims, or other legal reasons that require further storage\nof the data.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"speicherdauer\">\n    <h2>14. Retention Period<\/h2>\n\n    <p>\n      Unless a more specific\nretention period is specified in this Privacy Policy, we store personal data only\nfor as long as is necessary for the respective purpose of processing.\n    <\/p>\n\n    <p>\n      Data will be deleted as soon as the purpose of the processing no longer applies and\nthere are no statutory retention requirements, contractual claims,\nor other legal grounds that preclude deletion.\n    <\/p>\n\n    <p>\n      If there are statutory retention requirements, the relevant\ndata will be stored for the duration of the respective retention period and\nsubsequently deleted, provided there is no other legal basis for\nstorage.\n    <\/p>\n  <\/section>\n\n\n  <section id=\"betroffenenrechte\">\n    <h2>15. Your Rights<\/h2>\n\n    <p>\n      Subject to the statutory requirements, you have, in particular,\nthe following rights regarding your personal data:\n    <\/p>\n\n    <ul>\n      <li>\n        Right of Access under Article 15 of the GDPR\n      <\/li>\n      <li>\n        Right to rectification under Article 16 of the GDPR\n      <\/li>\n      <li>\n        Right to erasure under Article 17 of the GDPR\n      <\/li>\n      <li>\n        Right to Restriction of Processing under Article 18 of the GDPR\n      <\/li>\n      <li>\n        Right to Data Portability under Article 20 of the GDPR\n      <\/li>\n      <li>\n        Right to object pursuant to Article 21 of the GDPR, provided that the statutory\n requirements are met\n      <\/li>\n    <\/ul>\n\n\n    <h3>Withdrawal of Consent<\/h3>\n\n    <p>\n      If the processing is based on your consent, you may\nwithdraw it at any time with effect for the future. The lawfulness\nof the processing carried out up until the withdrawal remains unaffected.\n    <\/p>\n\n\n    <h3>Right to Object<\/h3>\n\n    <p>\n      To the extent that we process personal data based on\nArticle 6(1)(e) or (f) of the GDPR, you have the right, under\nthe conditions set forth in Article 21 of the GDPR, to object at any time to\n      the processing.\n    <\/p>\n\n\n    <h3>Right to File a Complaint with a Regulatory Authority<\/h3>\n\n    <p>\n      If you believe that the processing of your\npersonal data violates data protection laws,\nyou have the right to file a complaint with a data protection supervisory authority\n.\n    <\/p>\n\n    <p>\n      For Saxony, you can contact the following agency in particular:\n    <\/p>\n\n    <p>\n      Saxon Commissioner for Data Protection and Transparency<br>\n      17 Maternistra\u00dfe<br>\n      01067 Dresden<br>\n      Germany<br><br>\n\n      Phone: +49 351 85471-101<br>\n      Email:\n      <a href=\"mailto:post@sdtb.sachsen.de\">post@sdtb.sachsen.de<\/a>\n    <\/p>\n  <\/section>\n\n\n  <section id=\"aenderungen\">\n    <h2>16. Changes to This Privacy Policy<\/h2>\n\n    <p>\n      We reserve the right to amend this Privacy Policy if\nchanges to our website, the services we use, or\nlegal requirements make it necessary.\n    <\/p>\n\n    <p>\n      The version published on this website at any given time is the valid one.\n    <\/p>\n  <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung 1. Verantwortlicher Verantwortlicher im Sinne der Datenschutz-Grundverordnung (DSGVO) und anderer datenschutzrechtlicher Bestimmungen ist: Yumeng Zhang YZ Mediendesign Hermannstra\u00dfe 14 08064 Zwickau Deutschland Telefon: +49 375 28572002 E-Mail: info@yz-design.de Website: https:\/\/yz-design.de 2. Allgemeine Hinweise zur Datenverarbeitung Personenbezogene Daten sind alle Informationen, die sich auf eine identifizierte oder identifizierbare nat\u00fcrliche Person beziehen. Wir verarbeiten personenbezogene Daten [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3128,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1197","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages\/1197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/comments?post=1197"}],"version-history":[{"count":8,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages\/1197\/revisions"}],"predecessor-version":[{"id":3111,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/pages\/1197\/revisions\/3111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/media\/3128"}],"wp:attachment":[{"href":"https:\/\/yz-design.de\/en\/wp-json\/wp\/v2\/media?parent=1197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}